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BRAGG

BRAGG

Reclaiming the timeless wisdom of a legacy health brand

Absolut

Absolut

Rethinking an iconic vodka brand by envisioning 10 year innovation big bets

Arctic Zero

Arctic Zero

Rebranding a pioneer in non-dairy ice cream to accelerate growth

Bayer

Bayer

Uncovering insights throughout the patient journey across multiple categories

Brother

Brother

Re-thinking the role of label-makers in an increasingly paperless world

Dove

Dove

Building an innovation pipeline around the new role and definition of pleasure

Health Warrior

Health Warrior

Evolving Health Warrior from a Chia Bar to a leader of the superfood movement

Lipton

Lipton

Innovating to reclaim relevance in the mature black leaf tea market

Spindrift

Spindrift

Positioning Spindrift as the ‘real alternative’ to traditional carbonated beverages

L'Oreal

L'Oreal

Mining insights to shape innovation across various product categories

Meow Mix

Meow Mix

Innovating to evolve from a fun brand to a trusted destination for cat's complete needs

PatientPoint

PatientPoint

Reclaiming distinctiveness in the consolidating point of care market

Click on the PatientPoint logo for more details on this case study

Pepsi

Pepsi

Developing a global innovation pipeline in the shelf stable dairy market

Pretzel Crisps

Pretzel Crisps

Rethinking a nostalgic classic as a modern snack

Click on the Pretzel Crisps logo for more details on this case study

Saffron Road

Saffron Road

Elevating the values of halal food to appeal to a broader millennial target

Click on the Saffron Road logo for more details on this case study

Sambazon

Sambazon

Sharpening the distinctiveness of the pioneer of açai

Trolli

Trolli

Developing innovation the ‘weirdly awesome’ way

VEGA

VEGA

Reinventing a vegan brand as a pioneer in plant-based nutrition

Click on the Vega logo for more details on this case study

VitaCoco

VitaCoco

Repositioning the brand to unlock growth beyond hydration

UCAN

UCAN

Re-thinking the brand to focus around the message of smart energy

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BRAGG
Absolut
Arctic Zero
Bayer
Brother
Dove
Health Warrior
Lipton
Spindrift
L'Oreal
Meow Mix
PatientPoint
Pepsi
Pretzel Crisps
Saffron Road
Sambazon
Trolli
VEGA
VitaCoco
UCAN
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